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We built the bar our parents could eat.
Two childhood best friends, one kitchen with an arthritis diagnosis and a celiac diagnosis in it, and a snack aisle that had nothing for either of them.
Harrison's mom has lived with arthritis her whole life. Somewhere along the way she started making superfood smoothie bowls, and they helped. Her joints hurt less. She recovered faster. She kept making them, every morning, for years.
Then Harrison's dad was diagnosed with celiac disease. Suddenly one kitchen had two sets of rules, and the snack aisle answered neither of them. The things that were good for his mom had gluten in them. The things that were safe for his dad were sugar with a health label on the front.
So we made it ourselves. Justin and Harrison, best friends since we were kids, started building a bar around the one thing that had actually worked for his mom, glazed in real açaí, pitaya and acerola cherry instead of flavoring, and built so that Harrison's dad could eat it without reading the back of the box first.
If both of Harrison's parents can't eat it, it doesn't ship.
That rule is why the bars are free of the top 11 allergens, why the glaze is made from real fruit, and why there is one gram of added sugar in them instead of twelve. It started as a constraint for two people. It turned out a lot of families were living with the same one.
Harrison & Justin
Co-founders, childhood best friends
What the rule actually means.
These are the things we can put in writing about every bar we make.
Top 11
allergen free
7g
protein
1g
added sugar
Real fruit
glaze, not flavoring
Start with one of each.
Açaí, pitaya and acerola cherry, one box of each. It's how most people meet us, and it's the easiest way to find the one you'll reorder.
Shop the bundle $34.99